Each and every time as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line customer and sponsoring a different person. In this article, I am going to show you the difference between making a sale and having customer reliability in the sales process. In the sales process, you are fighting many different kinds of animals. For most of us who are in direct sales, you have 45 minutes to present a product/business concept and make a person trust you, your product, and more importantly have them make a decision that they need what you are offering.
When you are presenting the business, it is very easy for you to get factual and completely lose the interest of your prospect. When you say a story about the success of someone who is using the product or have a person give a live reference about how much they love being a distributor, you will keep the interest of different people who are listening for the first time.
For most of us, the first time in our lives that we were ever presented with the thought of a live audience was back in kindergarten when we played “show and tell”. Everybody was always interested in what you were saying because you were simply telling a story. We have all heard of the famous K.I.S.S. rule: Keep It Super Simple. When presenting your business or product, the important play is to tell a story and keep it simple. Everybody can relate to the grandmother, who can talk about their grandchild as the most lovely, precious child in the world. She will make you impress as if her grandchild would be such a gift to own as your own. You want to take that same simplicity and utilize it during your presentation and create the same result – ownership of your product.
As you tell stories, people will remember those stories versus all the realities in the world. “FACTS TELL, BUT STORIES SELL.” They should want to get involved in your business or purchase your product because all of the success stories that you communicated. People love to be part of a winning players. Storytelling people tied into you and your presentation. I say when in doubt during a presentation, tell a story in order to bring people’s attention back to you. When I present, I ALWAYS tell various stories because when I was first introduced to direct sales, what perked my ears was a story of a young lady who had a lifestyle I wanted. The personal story of her lifestyle is what made me choose to get involved in the business. In that business, I went on to build an enormous society and all I did was tell my story and tell the company’s story over and over!
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